Welcome to the workshop – Develop a media plan.
This workshop describes the skills and knowledge required to develop a media plan within a given budget, by defining requirements, selecting media vehicles and determining a schedule.
It applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation.
It may also apply to someone working within a direct marketing role, who is responsible for planning media requirements for direct marketing campaigns or offers.
Workshop outcomes:
- Define media requirements
- Select media vehicles
- Determine media schedule
- Produce media plan
Course Content
Develop a media plan
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1 Workshop Quiz
Develop a media plan – Final Quiz
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