Welcome to the workshop – Conduct market research.
This workshop describes the skills and knowledge required to conduct market research using interview and survey methodologies (excluding specialist statistical design and analysis) and report on findings.
It applies to individuals who undertake data and information gathering and analysis as a major part of their role and are required to conduct market research.
These individuals often work in areas such as marketing, communications, strategic planning and organisational development.
Workshop outcomes:
- Conduct desk research to gather background market information
- Develop research methodology and objectives
- Recruit respondents
- Gather data and information from respondents
- Analyse research information
- Prepare research reports
Course Content
Conduct market research
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1 Workshop Quiz
Conduct market research – Final Quiz
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